In photography, trends come and go faster than you can say “preset pack.” One season, it is all about soft, desaturated tones. The next, everyone is leaning hard into bold, cinematic color grading. But when the dust settles, one thing becomes clear: most clients just want their memories to look the way they remember them.
Wedding photographers have been dodging “Uncle Bobs” for decades, but there is a new guest in the way. The content creator is here, and they are not going anywhere.
Gen Z couples are entering the wedding market, and that means a shift in expectations for how you run your business. Their preferences lean toward speed, flexibility, and digital-first options, so if you want to stay competitive, now is the time to rethink the way you package and deliver your work.
The Nikon NIKKOR Z 24-70mm f/2.8 S II lens has become one of the most practical tools for anyone shooting weddings. The flexibility of a zoom makes it possible to move quickly between wide establishing shots and tighter portraits without juggling multiple lenses, which is critical when working in fast-paced, unpredictable environments.
Photographers are often asked about their “worst bridezilla” stories. My answer is always the same: I don’t use that term. I don’t appreciate its sexist origins, and I don’t believe it reflects reality. The bridezilla stereotype paints brides as self-centered, high-maintenance figures on their wedding day. In truth, the behavior people label this way is often the product of immense stress and societal expectations, especially in cisgender, heterosexual relationships.
Wedding photographers are seeing a dramatic increase in ghosted inquiries. Couples are sending out initial messages but only responding if they feel an immediate and undeniable connection, and if the pricing works for them. For many in the industry, this shift has created an unpredictable and often frustrating sales process. If your inbox feels quieter after that first reply, you are not imagining it.
Nothing really puts a camera to the test like photographing a full wedding day. There is documentary photography, product photography, portraits, landscapes, and even low-light photography all rolled up into one event. So can the Fujifilm GFX100RF keep up?
Wedding season demands preparation—not just in skill, but in how smoothly your gear and workflow run. Overlooking these details risks missed moments and increased stress.
Wedding photographers often debate about lens choices, focusing on a mix of creativity, convenience, and image quality. Choosing a single versatile lens can simplify things, which can ease your workflow and create more opportunities for capturing moments.
Starting a wedding season strong sets the tone for the rest of your year. Having a clear process to prep ensures that you capture every opportunity effectively.
In this video, you'll get a behind-the-scenes look at a real session and a real wedding day. But as the photographer being followed, I wanted to expand on a few things.
Alison Conklin is a Fujifilm creator who has spent more than two decades capturing emotional, candid imagery for weddings, engagements, families, and editorial clients including Martha Stewart Weddings, The Knot, and Brides. She tells us what gear is indispensable, what she learned from Linda McCartney, and why instinct tops technical skill.
While tilt-shift lenses are most commonly associated with architectural and landscape work, they offer some seriously underrated creative potential in wedding photography, especially when it comes to portraits and environmental storytelling.
Your pricing strategy could be the silent killer of your wedding photography business. How you present your rates to potential clients directly impacts your inquiries, your client quality, and ultimately your bottom line.
It seems that the major manufacturers are hell-bent on making prime lenses obsolete, or at least it seems that way with Sony's release of the new FE 50-150mm f/2 GM lens. Should wedding photographers bite?
Have you ever felt torn between staying true to your creative vision and jumping on the latest wedding photography trend? As a wedding photographer, it’s a dilemma I face daily. With the market constantly shifting—especially in a destination like Tuscany—it’s tempting to follow the trend of the moment. But what if I told you that blindly following trends might be the very thing that's holding you back from reaching your full potential as a photographer?
Capturing the right moments during a wedding day can make or break your confidence and the satisfaction of your clients. Knowing exactly which shots matter most helps you stay organized and ensures you're covering all the critical moments effectively.
Determining the right number of images to deliver for a wedding isn't just about hitting an arbitrary number. It’s about understanding what's truly valuable from the client's perspective and tailoring your gallery accordingly.
Getting your camera settings right can be the difference between capturing unforgettable moments or losing them entirely. Whether it’s the first kiss or the dance floor, wedding days offer little room for mistakes.
Marketing a wedding photography business differs greatly from marketing other businesses. Weddings involve high emotion, significant expense, and one-time events, making client trust and connection crucial.
Pricing is a major sticking point for wedding photographers. It can easily turn into an obsession, overshadowing what genuinely matters in your photography business.
Preparing for your first wedding is exciting yet daunting. Getting it right can set the foundation for your career and build your confidence.
Most photographers are taught early on that soft light is the go-to for portraits, and hard light should be avoided whenever possible. But the truth is, the “best” lighting for a photo always depends on what the photographer wants to create.
If you’re a photographer selling your services or your work, either full-time or even as a side hustle, there’s an active scam going around right now that you definitely need to be aware of. The good news is that it’s easy to protect yourself against it if you know how it works.
Wedding photography trends are evolving fast, shaping how you might approach your work in the coming season. Understanding these changes can significantly impact your success and client satisfaction.
As the wedding industry continues to evolve, so too does the art of wedding photography. From paparazzi style to classic portraits and true colors, top photographers share their key insights on trends shaping wedding photography in the upcoming year.
How has the Sonya9 III fared during an entire wedding season? I share my thoughts after extended use.
Several New Jersey brides say they are still waiting for their wedding photos months after their big day.
Lighting can make or break a shot, and sometimes, bouncing flash or relying on ambient light isn’t an option. Dark venues, black ceilings, and outdoor night scenes demand a different approach. Knowing how to use direct flash ensures you’re never stuck in a situation where poor lighting ruins your images.
Wedding photography requires more than just showing up with a camera. From securing bookings to planning for lighting conditions, every step before the wedding day impacts your results. The right preparation ensures a smooth experience, minimizes surprises, and helps you capture meaningful images.
