Camera companies know how to sell dreams. Every press release is packed with bigger numbers, faster speeds, and dramatic leaps in technical capabilities. On spec sheets, today’s cameras look like science fiction compared to models from just a decade ago. But not every shiny number translates into real-world value.
In photography, trends come and go faster than you can say “preset pack.” One season, it is all about soft, desaturated tones. The next, everyone is leaning hard into bold, cinematic color grading. But when the dust settles, one thing becomes clear: most clients just want their memories to look the way they remember them.
Photography is in one of the strangest periods of its history. On the one hand, the tools are more powerful, accessible, and versatile than ever. A mid-tier or even beginner mirrorless body today outperforms the flagship DSLRs professionals relied on a decade ago, and software can recover exposures or retouch files in ways we couldn’t have imagined before. On the other hand, the industry itself feels unstable, as if the ground under photographers keeps shifting every six months. Some of those shifts are exciting. Many are corrosive.
Wedding photographers have been dodging “Uncle Bobs” for decades, but there is a new guest in the way. The content creator is here, and they are not going anywhere.
Over the past decade, the number of self-proclaimed photography “educators” online has exploded. With a few clicks and a decent-looking website, anyone can market themselves as a teacher. Many photographers have turned to education as a side income, and some have built thriving communities and valuable programs. Others, however, are selling generic, recycled advice at premium prices without offering real expertise or ongoing support.
In 2025, photography has never been faster or more automated. Cameras track eyes at 60 frames per second and send 45-megapixel raws to your phone in seconds. Yet thousands of photographers are loading Kodak and Ilford rolls, proving film isn’t dead—it’s thriving as a cultural counterpunch.
Camera sales have dropped significantly over the past decade. Cameras with built-in lenses dropped a massive 94% between 2010 and 2023. Smartphones are the reason for this drop in sales.
A growing number of photographers and creatives, once loyal to Adobe, are walking away. Is this the slow decline of Adobe's monopoly on the creative world?
The term "the decisive moment," made famous by renowned photographer Henri Cartier-Bresson, describes the fraction of a second when the significance of an event unfolds in front of the lens. However, in today's "spray and pray" digital age, it begs the question: Has the essence of the decisive moment been lost?
I do not like Facebook. It feels like a haunted time capsule that insists on reminding me of who I was 14 years ago. It pops up with posts like a close-up of a dandelion paired with Death Cab for Cutie lyrics. Or it digs up photos from my first “portrait sessions” in 2009, when my friends graciously stood in front of my camera so I could figure out what aperture even meant. Every time I log in, it feels like an unwelcome nostalgia trip.
In addition to new capabilities like a dedicated bird autofocus mode that bring the Z6III’s capabilities in line with cameras like the Z8 and Z9, Nikon’s new firmware 2.0 brings an added, likely overlooked, feature that is worth pointing out.
Using images out of context is one thing. Using images that are clearly exploitative as part of your marketing is something else.
Photographers are often asked about their “worst bridezilla” stories. My answer is always the same: I don’t use that term. I don’t appreciate its sexist origins, and I don’t believe it reflects reality. The bridezilla stereotype paints brides as self-centered, high-maintenance figures on their wedding day. In truth, the behavior people label this way is often the product of immense stress and societal expectations, especially in cisgender, heterosexual relationships.
Every so often, a product launch doesn’t just release something new. Rather, it changes the tone of an entire ecosystem. This is what Sigma has just done with two lenses that, on their own, would be remarkable, but together feel like a tectonic movement. And they show that the big three (Canon, Nikon, and Sony), might be on notice.
Come on, hop in those comments and tell me why I'm wrong.
Some say film photography is better than digital. Film has a more organic, natural look. Shooting with an analogue camera is a better experience and a purer form of photography. Others say digital photography is better because computer technology makes photography easier. You can shoot more frames and focus quicker, and experiment more by shooting more without the need for a second mortgage. Buckle up, this might get ranty.
Most photographers chase headline specs and flagship hype. Here are five “wrong” opinions that are usually right in the field.
Last week, OpenAI CEO Sam Altman said that photos and AI-generated imagery will converge. Given that his intellect receives so much acclaim, it’s alarming that he has no understanding of photography and its function within society, not to mention the far-reaching implications.
Today, I’d like to explore a question that comes to mind often whenever I get a chance to meet my film and photography heroes.
Wedding photographers are seeing a dramatic increase in ghosted inquiries. Couples are sending out initial messages but only responding if they feel an immediate and undeniable connection, and if the pricing works for them. For many in the industry, this shift has created an unpredictable and often frustrating sales process. If your inbox feels quieter after that first reply, you are not imagining it.
Demarchelier. Eggleston. Avedon. Penn. Mann. Leibovitz. These names are etched into the history of photography. They are the figures whose work appears in museum retrospectives, on coffee tables, and in academic textbooks. But will photography ever produce universally recognized legends like this again?
It’s hard to leave the camera at home. But when you travel with family or friends, photography isn’t always the point. So can it still find a place?
Photography once demanded patience, skill, and genuine artistic vision, but social media platforms have systematically dismantled these foundations in favor of instant gratification and algorithmic manipulation. What was once a revered art form requiring years of technical mastery and creative development has too often been reduced to a quick-hit dopamine delivery system where engagement metrics matter more than artistic merit.
A few weeks ago, I was walking through Whole Foods when I saw a piece of broccoli that, oddly enough, reminded me of a Joshua Tree. Seriously. That random grocery store moment ended up sparking an entire photo shoot on the spot, and, more importantly, a deeper reflection on how I can use tools like AI in my photography without letting them take over.
It’s that time again. Let’s dive back into a deep conversation about the complicated world of AI-generated film and photography.
When I was young and took my first driving lesson, the instructor explained to me what was happening with the gearbox and engine when I changed gear, and how what I did controlled the vehicle’s speed. I learned in a manual (stick shift) car. We all did back then in the UK.
There's a lot to be said for the capabilities of mirrorless cameras today, with myriad autofocus options and other features at your fingertips. But there's also a lot to be said for simplicity, and it's in this regard that Canon's EOS 6D was the perfect expression of what a camera should be.
That may be a hot take, but I'm not alone in that thought. London-based portrait photographer Martin Castein feels very much the same way about his 6D.
As someone who worked at Canon during the 6D's heyday, like Castein points out, the specs on paper don't favor...
In an era in which solo creators and small teams can create the kind of work that used to require many more people and the resources of a well-funded studio, creatives often need to wear many hats to realize their artistic vision. Yet still, we insist on categorizing their creativity in narrow boxes.
No grand mountain vistas or stunning Renaissance architecture near you? No problem. It doesn’t mean you can’t go out with your camera and capture some great images. There are three exercises—or projects—I like to do in my local towns or when I travel. They're a lot of fun. And a huge bonus is they do help make you a better photographer too, because they help you to see. Really see.
Professional photography has a dirty secret that nobody wants to acknowledge: if you're not careful, it can destroy your body. While we obsess over megapixels, dynamic range, and the latest autofocus algorithms, we've collectively ignored the elephant in the room—the brutal physical reality of what it means to make a living behind the lens.
