Hasselblad Announces X2D II 100C Medium Format Camera and XCD 35–100mm f/2.8–4 Lens

Hasselblad Announces X2D II 100C Medium Format Camera and XCD 35–100mm f/2.8–4 Lens

Hasselblad has unveiled the X2D II 100C, a 100-megapixel medium format body that expands on the original X2D with HDR capture, AF-C continuous autofocus, and a stabilization system the company rates at up to 10 stops. The announcement also includes a new standard zoom, the XCD 2.8–4/35–100E, along with a line of 86mm filters and a camera backpack.

Camera Overview

The X2D II 100C keeps the core idea of the X2D—a high-resolution sensor paired with a streamlined medium format workflow—but modernizes it in several areas. Autofocus has been upgraded with more PDAF zones and subject recognition, while HDR recording now extends from capture all the way through to file output. A 3.6-inch OLED touchscreen that tilts both up and down reaches 1,400 nits of brightness, making it usable in bright light.

The body itself has been refined with a redesigned grip, a 5D joystick, and eight customizable buttons. Hasselblad shaved about 7.5% off the weight compared to the previous model, added a new graphite-gray coating, and kept the 1 TB internal SSD while introducing a CFexpress Type B slot for additional storage.

Lens Overview

The XCD 2.8–4/35–100E covers a versatile wide angle to short telephoto range (28–76mm full frame equivalent). Hasselblad emphasizes faster autofocus thanks to a stepping motor designed to pair with AF-C. The lens incorporates three aspherical and five ED elements in a 16-element design, weighs 894 g, and uses an 86mm filter thread. Like other XCD lenses, it features a leaf shutter capable of syncing flash up to 1/4,000 s, maintaining the system’s reputation for studio compatibility.

Accessories

To complement the camera and lens, Hasselblad also announced an 86mm filter set (UV, ND8, and circular polarizer) and the Vandra backpack, which features a split-level design for carrying camera gear and personal items.

Pricing

The X2D II 100C launches at $7,399, while the XCD 2.8–4/35–100E is priced at $4,599. The filters range from $299 to $559, and the Vandra backpack is $469.

X2D II 100C Key Specs

  • 100 MP medium format BSI CMOS sensor, 16-bit color, 15.3 stops claimed dynamic range

  • New native ISO 50

  • End-to-end HDR support: HDR HEIF, Ultra HDR JPEG, and HNCS HDR pipeline

  • AF-C continuous autofocus, 425 PDAF zones, subject detection, LiDAR assist, AF illuminator

  • 5-axis in-body stabilization, rated up to 10 stops

  • 3.6-inch tilting OLED touchscreen, 1,400 nits brightness

  • 5D joystick and 8 customizable buttons

  • 1 TB internal SSD + CFexpress Type B slot

  • Phocus Mobile 2 wireless transfer, live view, remote control, firmware updates, HDR editing

  • Weight reduced by 7.5% vs. X2D 100C

  • Graphite-gray matte coating, redesigned grip texture

XCD 2.8–4/35–100E Key Specs

  • 35–100mm focal length (28–76mm full frame equivalent)

  • Variable aperture f/2.8–4

  • 16 elements in 13 groups: 3 aspherical, 5 ED

  • Fast stepping-motor AF, internal focusing

  • Leaf shutter, full flash sync 1/4,000 s to 68 minutes

  • Length: 138 mm; Weight: 894 g; Filter: 86mm

  • Control rings styled after XCD V-series

  • “E” designation for top-tier optical performance

Hasselblad’s update appears focused on making the X system more usable in fast-paced and varied shooting conditions. AF-C, HDR workflows, and stabilization are designed to appeal to photographers who wanted more flexibility from the first X2D. The new zoom provides a one-lens solution for travel or events while retaining leaf-shutter flash sync for studio work. 

You can preorder the X2D II 100C and XCD 2.8–4/35–100E here.

Alex Cooke's picture

Alex Cooke is a Cleveland-based photographer and meteorologist. He teaches music and enjoys time with horses and his rescue dogs.

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2 Comments

I wonder if there will be another round of free cameras handed out to influencers in exchange for a video review.

This actually happened months before the release. However, the new camera had to be returned.
The old cameras from the last shipment were written off as advertising material. There must have been quite a few of them taking up storage space.

To be honest, I wouldn't buy a product from a company that gives away equipment worth ±12,000 US dollars in bulk.